Your Complete Guide to the Flesch Reading Ease Score
How a Formula Can Help Rank Your Content and Create a Better User Experience What is the Flesch Reading Ease Score? The Flesch Reading Ease score is a formula that…
December 30, 2020
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by Liz
Is 2021 a Good Year to Make a Career Change?
Should You Change Careers in 2021? 2020 was a tumultuous year for nearly everyone on the planet. While I obviously don’t need to go into detail about the strange and…
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December 29, 2020
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by Liz
17 Reasons Freelance Copywriting is the Best Career Ever
The Perks of Freelancing Go So Much Deeper than Making Your Own Schedule Ok, so working the hours you want to work is a major perk. Major. You can wake…
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December 29, 2020
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by Liz
How Do You Know if Freelance Copywriting is Right For You?
Should You be a Freelance Copywriter? The life of a freelancer is, in my opinion, ideal. You choose your own hours. You can work with every client that comes your…
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December 28, 2020
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by Liz
3 Ways to Improve Ad Copy
Tips for Writing Kick-Ass Ad Copy (plus, two exercises to get you started). This is the 21st century. Nearly every moment you exist, you are smacked in the face with…
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December 27, 2020
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by Liz
4 Ways to Start Your Copywriting Career
How Do You Get Started as a Copywriter? One of the most common questions I get is how someone can get started as a copywriter. Truthfully, there’s not really a…
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December 27, 2020
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by Liz
One Simple Method that Improves Your Headlines in 5 Minutes or Less
You are 5 minutes away from writing amazing headlines. If you’re just learning copywriting (or if you’re tightening up your skills) one go-to technique for writing great headlines is the…
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December 24, 2020
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by Liz
What is a Bucket Brigade in Copywriting?
I’ll have to admit, I didn’t learn what a Bucket Brigade was until several years into my copywriting career. In my defense, though, I’d been employing this copywriting tactic all…
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